Pragmatic Tech · Training 2 of 5

The Pitch

One script, six answers, one goal. Everything you say on a call is on the next nine slides.

The goal of every call

Text the demo.

You are not selling a website on the phone. You are earning permission to send a link. Get the cell number, text the demo, set a follow-up. That's a win — every time.

If you hang up with a cell number and a demo sent, the call worked. Nothing else counts.

Before you dial · 60 seconds

Open the lead in HubSpot, click the Google Maps link, and write down three things:

How many reviews they have
Their star rating
One detail — a recent review, a photo, "closed Mondays"

That third thing is why they'll keep listening. It proves you actually looked at their shop.

The call, in four beats

Who you are — a neighbor, and you'll be quick
What you noticed — their reviews, and no website
What we do — $99/month, everything handled
The ask — "can I text you a demo?"

Four beats, about 30 seconds. If they interrupt with a question, jump to the objection slides — then come back to beat 4.

The script

"Hi, is this [owner]? I'm Elizabeth with Pragmatic Tech — we're a local family business here in Odessa. I'll be quick, I know you're working.

I found [shop] on Google — [545] reviews, [4.9] stars. That's incredible. But you don't have a website, so when someone searches you they land on someone else.

We fix that for $99 a month, everything handled: the site, your Google profile kept current, any change done in a day. You keep Booksy — we plug it right in.

Can I text you a link to a demo with your shop's name on it?"

Say it in your own words. The bold parts are the ones that matter.

The walk-in version

Phone in hand, demo already open on screen.

"Hi — I'll take 30 seconds. This is what your shop could look like online (show phone). You've got amazing reviews and no website. We build and run it for $99 a month. Can I text this to you?"

Walk-ins convert better than calls because the demo is already in front of them. Same close: get the number, text the link.

When they say… · 1 of 2

They say	You say
"I already have Booksy / Instagram."	"Keep it — we plug it into your site. But Booksy is a page you rent, and it shows your competitors right next to you. Your own site doesn't."
"I don't have time for this."	"You never touch it. One 15-minute call and we do everything. After that you text us changes — done within a business day."
"How much?"	"$99 a month, everything included. There's a $99 setup, and I'll waive it if you commit to a year. No surprise bills, ever."

When they say… · 2 of 2

They say	You say
"I get enough clients already."	"That's exactly why. You earned those reviews, but Google and the AI apps can't see them without a website. This protects what you built."
"Let me think about it."	"Of course. I'll text the demo so you can show [partner]. If you go ahead, that demo becomes your real site in about a week. I'll check back Thursday."
"Who are you again?"	"Pragmatic Tech — a family business here in Odessa. My husband spent 20 years building technology at IBM and Paramount; now we do it for local shops."

The demos

Each lead already has the right one picked in HubSpot — field Demo To Text.

Classic barbershop — demo-barber-ironwood.pages.dev
Modern barbershop (video) — demo-barber-fadeworks.pages.dev
Boutique hair salon — demo-salon-louelle.pages.dev
Full-service beauty lounge — demo-salon-casabella.pages.dev
Nail spa — demo-nails-petal.pages.dev

Everything we sell: gopragmatic.tech

The rhythm

5 calls a day beats 25 once
Tue–Thu, mid-morning or 2–4 PM. Never Saturdays; many shops close Mondays
Log every touch in HubSpot — one line is enough
Demo sent → task for +2 days. Work today's tasks before new calls
Someone says yes → tell Mauricio the same day

A "no" today isn't a "no" in March. Only "bad fit" means never.