Pragmatic Tech · Training 1 of 4

The Plans

What we sell, what's in each plan, and which one to pitch to whom.

What we actually sell

Not "a website." We sell: "never think about your website again."

The client pays monthly — like Netflix, not like a construction project
We build it, host it, update it, and keep their Google profile fresh
They text us a change → it's done within one business day

The subscription is the product. The website is how we deliver it.

The three plans

	Essentials	Growth	Commerce
Monthly	$99/mo	$179/mo	$299/mo
Setup fee	$199	$499	quoted, from $999
In one line	Professional site + Google, fully managed	+ online booking, reviews, 2nd language	+ sell online with payments

Setup is waived with a 12-month commitment (Essentials & Growth). More on that in two slides.

Essentials — $99/mo

What they get

5-page professional website
Domain in their name + hosting + backups
Google Business Profile setup + monthly updates
Contact form with text alerts
2 content updates/month, 1-business-day turnaround
Monthly plain-English report

Who it's for

Any shop with no website (or a dead one). The default pitch — when in doubt, pitch Essentials.

"$99 a month, everything handled. You own your domain, cancel anytime."

Growth — $179/mo ★ most popular

Everything in Essentials, plus

Online booking & scheduling
Automated review requests after each visit
1 blog/news post written for them monthly
Photo & video galleries
Second language (English / Spanish / Portuguese)
5 updates/month + quarterly call

Who it's for

Anyone who books appointments — which is every salon, barbershop, and nail studio we call. If they mention Booksy or no-shows, pitch Growth.

"Booking, automatic review requests, and a Spanish version of your site — that's the Growth plan."

Commerce — $299/mo

Everything in Growth, plus

Sell online: products, services, gift cards
Secure payments (Stripe or Square)
Pickup / delivery options
Order alerts to their phone
Sales in the monthly report

Who it's for — and a caution

Shops that sell products or gift cards online.

Sell carefully: the setup is quoted per shop (from $999) — never promise a Commerce price on the spot. Say: "Let me have Mauricio scope that — you'll get a fixed quote, no surprises."

Setup fees & the 12-month waiver

Monthly path: setup fee ($199 or $499) is charged once, with the first month
12-month commitment: setup fee is waived. This is your closing lever
If they cancel before 12 payments, the waived setup becomes due — that's the entire penalty. Nothing else, ever

"If you commit to a year, I'll waive the $199 setup. And if you ever leave early, the only thing you'd owe is that setup fee we waived — no other penalty."

The promises we always keep

They own their domain — registered in their name, transfers to them free if they leave
Cancel anytime — one email, or self-serve in their billing portal
Changes done in one business day
No surprise invoices — anything off-menu is quoted in writing before any work

These four sentences close deals. Local businesses have been burned by agencies that hold domains hostage — we are the opposite, on paper.

What we never do

Custom software features at these prices ("can you build me an app like Uber?")
Promises about Google rankings or AI recommendations ("we make you readable, not #1")
Discounts below the menu price
Quoting Commerce setups or custom projects on the spot

The magic sentence: "Great question — let me have Mauricio scope that and you'll get a fixed quote in writing." It's always safe.

Beyond the three plans

Digital Launch Pack · $749 once

Brand-new business? Domain, email, starter site, Google profile — online in a week. $199 credits toward Essentials.

Tech Care Plan · $149/mo

They already have a site they hate? We maintain it — monitoring, backups, 2 h of fixes/month. Great door-opener.

CRM Setup · from $1,250

We install and teach the customer-tracking system we use ourselves.

Apps & automations · quoted

Mention they exist; Mauricio quotes.

Full details live at gopragmatic.tech/services.html — send that link when asked "what else do you do?"

Which plan do I pitch?

The business…	Pitch
Has no website (our usual lead)	Essentials
Takes appointments / mentions Booksy / hates no-shows	Growth
Sells products or gift cards	Commerce (Mauricio quotes setup)
Already has a site someone built	Tech Care Plan $149
Just opening / brand new	Digital Launch Pack $749

The money math that closes salons

A salon's regular client is worth $500–$1,500 a year.

2–3 new clients a year = the site pays for itself

"If this website brings you two new regulars a year — just two — it's already paid for itself. Everything after that is profit."